Oh Domino’s!

In Uncategorized on February 2, 2010 at 6:33 pm

We decided to try Domino’s pizza tonight for dinner. The online ordering system is pretty good, although not 100% intuitive about some user decisions. But, it is clear that they have built-in controls to avoid important errors. For instance, if you select 1/2 cheese on your pizza, you get a pop-up explaining that only half will be covered with cheese–it’s really the toppings you select later that are truly “half.” Nice work.

The coolest thing about Domino’s online ordering system is the post-order tracking page. It’s fun, engaging and personal. (Someone named Tawny is handling my order.) Thumbs up, Domino’s! We’ll see how the new pizza is!

Domino's pizza order tracking


Form Not Only Functions . . .

In Usability on December 4, 2009 at 11:44 am

It rocks!  Yes, I established this blog to highlight website errors, web design flaws, user-oblivious navigation, etc. to help small business websites improve.  It’s important to see what not to do. But every once in awhile, I must praise a website that gets it.  Today, that’s Omniture (or should I say Adobe now?).  When I signed up for a white paper, I thought I was in online form heaven.  Any error message was prominently displayed and it even “moved” down the page as a callout box when I scrolled. Very slick!  So, kudos, Omniture, I hope you continue to be an example of good web design and usability when it comes to forms.


Channeling Goldilocks

In Tips on November 3, 2009 at 12:49 am

You’ve invested in web content development or written some killer website copy yourself.  So be sure that you’re not making it difficult for site visitors and users to read with a font size that’s too small or too light.  I recently visited this page, impressed and intrigued by the concept, but quickly lost patience (and interest) due to the typography decisions of small, gray, and too varied.   When designing or revising your website, don’t forget to test such details by assessing whether the size of your text is too big, too small, or just right!

"This font is too small," she said.